An entirely new online experience.

Most bank websites stop at aesthetics—an attractive homepage and a menu of account offerings. Our approach went far deeper.

The task was to strategize a complete digital relaunch that would redefine First Bank Texas’s online presence and customer experience. This project wasn’t just a facelift; it was the creation of a new digital ecosystem. Partnering with web designers, integrating with the bank’s core systems and CRM, and collaborating with nearly every department, we introduced capabilities that fundamentally changed how customers engage with the bank.

Highlights included:

• Online Account Opening — a first for the bank, enabling new customers to join seamlessly.

• Streamlined Navigation — restructured content and intuitive pathways to improve usability for all audiences.

• Enhanced Information Delivery — providing clear, accessible details to empower better financial decisions.

The design itself honored First Bank Texas’s brand while celebrating its deep Texas roots—projecting strength, trust, and authenticity. It strengthened the company’s focus on commercial lending growth, which enhancing the personal deposit experience. The result was an online platform that not only modernized the bank’s digital identity but positioned it for growth, customer loyalty, and long-term relevance.