An entirely new online experience.

For SWAT Plumbing, service isn’t just about fixing pipes — it’s about restoring peace of mind.

As part of a comprehensive marketing, public relations, and digital strategy for the large plumbing contractor and its sister company, SWAT Restoration, I developed a customer testimonial campaign that spotlighted the real experiences of families and businesses across North Texas.

These stories brought the brand’s values of honesty, integrity, and treating customers like family to life in a tangible way. By amplifying authentic voices, the campaign:

• Humanized the Brand — showing the care and professionalism behind every service call.

• Built Social Proof — turning happy customers into trusted advocates.

• Reinforced Market Leadership — highlighting expertise and deep community trust for both SWAT Plumbing and SWAT Restoration.

This testimonial initiative didn’t stand alone — it became a cornerstone of an integrated communications effort that positioned SWAT as not only the go-to plumbing contractor but also a trusted partner in restoration and recovery.