A global imports leader with a renewed digital presence.

For more than 30 years, Yangtze International has helped DFW businesses source custom products from China. We modernized their online presence and built a global communications plan that strengthened cross-border collaboration, positioning them for continued growth in the international marketplace.

Yangtze International has been serving the Dallas–Fort Worth business community since 1991, sourcing a wide range of custom-designed products from China. Known for competitive pricing and reliable quality, they specialize in bridging the gap for businesses unable to find domestic suppliers for their unique product needs.

The Project
We partnered with Yangtze International to modernize their online presence and establish a global internal communications plan. Our work gave the company a professional digital identity that communicates their decades of experience and reliability in the import market, while also implementing systems that streamlined communication across international teams. The result was a brand presence that instilled trust externally and improved collaboration internally—positioning Yangtze International for continued growth in the global marketplace.

Challenge
Yangtze International, a trusted partner in Chinese imports since 1991, had built a reputation in the Dallas–Fort Worth business community for sourcing high-quality, custom-designed products. However, their digital presence did not reflect their decades of expertise, and their internal communication systems needed to adapt to the demands of a global operation.

Approach
We developed a modern online presence that conveyed professionalism, trust, and the company’s ability to deliver competitive, custom solutions. In tandem, we designed a global internal communications plan that streamlined collaboration between U.S. leadership and international partners, ensuring faster decision-making and more efficient project execution.

Result
The refreshed digital identity positioned Yangtze International as both established and forward-thinking, enhancing credibility with new and existing clients. Internally, the improved communication framework strengthened cross-border collaboration, enabling the company to scale more effectively in the competitive imports marketplace.